Strina Crowdfunding is an online initiative set up to aid in raising funds for the Malta Community Chest fund, during a time when public fundraising events could no longer be held. This platform is helping those most in need, alleviating material and psychological suffering.
The identity concept focuses on 4 core values that drive this initiative forward - Community, Charity, Solidarity, and Joining Forces.
These are each represented by an icon: 4 pieces of the puzzle, which when put together, form the bigger picture. Other icons were also created, representing the essence of what Strina Crowdfunding is, creating an identity with modular elements that reflects the versatility needed in order to adapt to an unprecedented time.