MICHELA SAMMUT

GRAPHIC DESIGNER 
MA IN VISUAL COMMUNICATION DESIGN / AALTO UNIVERSITY

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MGA
2023 Brand Identity
For & in collaboration with Redorange design agency, Malta
Role: Brand lead (concept creation & implementation) Brand


With its expertise in both the legislative and technical aspects of gaming, the Malta Gaming Authority is not only responsible for regulating all gaming activities in Malta, but has also branched out to provide its services worldwide. This project was a complete brand re-haul, aiming to refresh the Authority’s visual identity and communicative voice, both internally and externally.

The logomarque is simple, a merge between a forward-pointing shape representing a play button, and a solid, grounded shape, signifying MGA’s strong values, unshakeable integrity and sense of authority. The connection in between the two is also a key feature, highlighting not only the balance that MGA strikes between institution and innovation, but also is a reminder that MGA is the link between industry and player.

The brand icon shifts and transforms into different dynamic forms, reflecting the MGA’s flexibility and constant evolution. While the base shape stays the same, smooth transitions allow the marque’s nodes to morph seamlessly, in continuous re-invention, while always maintaining the core foundations.

Michela Sammut © 2024
Current location: Palma, Mallorca (ESP)